Resources Library by ANA

Research World (December 2009)

Consumers and their values have changed; the way in which brands need to interact with them has changed; and research has changed. Some of these changes were in the works prior to the recession, but what is clear is that the downturn provided a huge...

Catalogue: Research World 2009

Author: ESOMAR B.V.

December 1, 2009

Brands and consumers co-creation

Digital technology radically changes the way we build and communicate knowledge. The old pattern of centralized senders and massive receivers is no longer acceptable: 'truth' is the consensus of many opinions, with human knowledge following wikipedia...

Catalogue: Qualitative 2009: The Evolving Human

Authors: Fabio Paiva, Carla Mayumi

Companies: PepsiCo, Box1824

November 19, 2009

Bloggers as research partners

This paper will make a number of observation about blogging, the activity of contributing regularly to a dedicated, often personal, online space, and ask questions of people who blog. This paper will call into question the accessibility of real...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Josephine Hansom, Nick Buckley, Alison Palmer

Company: GfK

October 29, 2009

Getting answers without asking questions

The rise of social media has drastically changed the market research landscape. Blogs, chat, and forums allow us to better connect with customers yet while yielding large amounts of new data with unexploited potential. We have developed a new...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: Niels Schillewaert, Emilie van den Berge, Annelies Verhaeghe

Company: InSites Consulting

October 29, 2009

Tweetmiotics

Economic models have been changing and we now live in a collaboration economy, where peers are the new keepers of brands, media and content through social computing. In this new landscape, Social Networks have become important and their expansion is...

Catalogue: Online Research 2009: Online Panels & Beyond

Authors: David Oyarzun, Karina Besprosvan

October 29, 2009

Research World (April 2009)

What are memes and what’s the idea behind this first guest-edited edition of Research World? Memes are contagious ideas spread between people through speech, gestures, rituals or other imitable means. Richard Dawkins coined ’meme’ to...

Catalogue: Research World 2009

Author: ESOMAR B.V.

April 1, 2009

Living in and adapting to a culture of exposure

In our world, the boundaries are shifting between the public, the personal and the private. Now that it is so easy to share aspects of our inner life with the rest of the world up-to-the-minute, multi-media, deeply exposing or personal revelations;...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Anita Black, Mitra Martin, Jon McNeill

Company: Hall & Partners

November 20, 2008

In search of platform nine and three quarters...

The internet, especially the social networking site - is emerging as a significant channel for the youth to communicate with each other and express themselves. This paper examines the setting up and administration of an online qualitative youth panel...

Catalogue: Qualitative 2008: Consumer Choice

Authors: Shobha Prasad, Charukesi Ramadurai

Company: Drshti Strategic Research Service pvt. Ltd.

November 20, 2008

Don't ask. Listen.

Communities are hot property: they offer tantalising opportunities both to do new things and also to do old things in new ways. For the research industry the possibilities they open up are huge. You can build a community of respondents who interact...

Catalogue: Panel Research 2008

Author: Matthew Rhodes

October 24, 2008